As our Junior CRM Executive, you'll be at the very heart of our strategic customer targeting. Aiding and supporting a range of Goodwood businesses, covering our flagship events such as Festival of Speed, The Goodwood Revival, Members’ Meeting, Glorious Goodwood and Goodwoof! You will also support our diverse range of 365 businesses, including Memberships, hotel, restaurants and the historic motor circuit among other exciting areas.

You'll own the delivery and execution of the ‘customer-first’ customer journey strategy across multiple channels such as email, pay-per-click advertising and surveying: including communication optimisation, data segmentation and maintenance, data enquiries and reporting on departmental KPIs. You will be our key liaison point for the different business Marketing teams and provide support to the CRM Manager and wider Data & Insights team.

You'll be Joining the exciting Data & Insights team made up of data analytics and email marketing, where no two days are the same. We’re madly passionate about what we do and want to ensure our team love coming to work every day. Goodwood offers so much opportunity to learn and grow across our diverse estate, and we’re looking for a Junior CRM Executive to join us in our next exciting phase of growth.

It's what you do,  that makes us special

Key Responsibilities:

• Liaising with the different business Marketing teams to manage the customer journey campaigns.
• Data segmentation for communication purposes within our data warehouse and EMS platform across email, SMS, DM and retargeting campaigns across Google and social.
• Testing and scheduling emails across our marketing, clubs, press and service accounts in our EMS. This includes quality control to ensure brand protection.
• A go-to expert user of the EMS, including A/B testing, dynamic personalisation, digital best practices and ongoing training on new features.

What you'll need:

• Excellent communicator
• Passion for what you do
• Good negotiating and influencing skills
• A sense of fun

What you'll get:

• A comprehensive wellbeing programme
• Free tickets to our events
• Free gym/health club membership
• Extensive wellbeing options
• An exceptional calendar of social events to be enjoyed throughout the year
• Entry into the company bonus scheme

• Please view the Junior CRM Executive JD document